Tasty Marketing - Presentation

Today after the portfolio lecture I had the presentation of my logo’s to ‘Tasty Marketing’. As the Managing Director only had about half an hour for the presentations and as there were only three of us presenting we decided to all go in together.

 

I was surprised at how laid back it was, as I had never done this before I was unsure of what to expect beforehand and this was a very informal meeting. We took it in turns to present our work and it was more of a discussion what elements worked etc.

 

I was very pleased with the feedback mine got, as it was very positive:

 

-       Liked the overall concept of joining the two middle letters as they could be pushed and used as bullet points etc.

-       She was very happy with the logo I did which had a ‘bite’ taken out of it – said it was something that her team didn’t think about.

 

After the presentation she took our work away and said her next steps were to go back to her own design team and present what we had shown to her. As she liked elements of everyone’s ideas and wants to combine them, rather than just picking one.

 

I found this very helpful as I received very positive feed back and as it was my first meeting with a client, my first attempt of logo design and being restricted by a brief for a client I felt that I had gained a lot of things from one short brief. 

Live Brief Development - Tasty Marketing

 

Over the past few days I have been working on the ‘Tasty Marketing’ brief and I have organized to attend the presentation to the director of ‘Tasty Marketing and Matt Desmier. I am very pleased with the logos I have got together (above), as this was my first attempt of creating an identity through a logo.

 

It is something that I have enjoyed designing and I have also enjoyed the restraints of a brief, which has already been laid out. I have only designed the logos as I would rather present one strong piece, than a couple of alright bits of work. 

 

I stared of by exploring fun friendly typefaces, although I found that they started looking a bit childish and unprofessional – although they want the appearance of being a fun, marketing team the logo should also show that they are serious as well.

 

After this I went with an easy to read typeface and created a fun/ friendly logo by adapting the overall look. I am very happy with the progression of these logos and I am looking forward to present the best logos tomorrow and also getting some feedback. 

Portfolio Lecture

To day I came in to go to a lecture from the ex-creative director from marketing matters based around portfolios. Luckily I got there nice and early because it was so popular that they had to turn students awa!y This talk was extremely helpful and demonstrated: what to include in my portfolio, how best to present myself and how to get a interview etc. These are some key pointers I took:

5 main rules for a good portfolio:

1)   Only include work that you are 100% happy with – even if it means taking less work!

2)   Don’t show anyone else’s work but your own.  – Group work is fine but make sure you tell the interviewer that you did it in a group.

3)   Memorize at least two things about each peace of work.

4)   Include about 8-10 peaces of work – (don’t struggle to make 8 if your not 100% happy don’t include it)

5)   Demonstrate thinking and show your development to the final solution.

 

Another thing about the portfolio: start with your favourite work, then the work that is alright put in the middle and finish with your best.

 

Remember your not the finished article so don’t try be someone your not.

Research into the company Find out who there top clients are, ask questions to show that you know a bit about the business already.

Criticism – learn how to ‘take it’ its not personal! Try find out what they don’t like and why.

Be aware that you are young, eager to learn. directors also like that you are cheap.

Turn up early.

Have a good attitude – show you are interested in design

Show your hungry for the job.

Learning support - Essay

I booked another session quite early in this unit just to go over the best ways to structure my essay and get it stared. I found this quite reassuring, we also went over some software which can help my with structuring the essay.

After this we started making targets and break down where to go next. I now have a list of things to do and this has helped me with my time management in the past so I will do the same for my professional project and lay out when I should work on Anna’s and when I should work on my professional project.  

Screen Based Communication 2 Results

Today I received my results for screen-based communication project, I got 56. I was very pleased that I had received over 50 as this means that I am starting to get back on track. 

 

I found the feedback I received to be very helpful and the only negative thing on there was that the image size was a bit small. I wanted to create an easy to navigate site, which reflected me as a designer, and I felt that I met the goals I set my self. I felt that I worked a lot better throughout this brief and my time management was spot on.

 

I am still however a bit concerned that due to my first results I would probably still only be averaging fewer than 50. I am reassured that the main grade that contributes to my final mark would be taken from my professional project. I therefore need to make sure I approach this unit in the same way I did for the screen based one. I will however apply myself as much as possibly to professional project as will need to bring my overall average up in order to progress onto the second year. I would be extremely disappointed if I end this year with fewer than 50! I will therefore really push myself on the professional project and also on Anna’s essay in order to insure I will get onto the BA Graphics.

Hand in - Learning Agreement

Today I was the hand in for my learning agreement for my professional project, I was pleased to know that if we need to go back and add to it later we can. I feel that after I have carried out a bit more research I will be able to add more to the synopsis of study. Bellow is my current synopsis of study:

Synopsis of Study

For my professional project I will be designing a typographic display for an exhibition that demonstrates the major historical development within the typographical industry starting from the1880’s. This should clearly show the progression and the evolution of typography. I will be concentrating on European and American contributions to typography development. I will also design the print based information and promotional material available at the exhibition. This would include: tickets, banners, brochures/booklets, etc. I felt that this would be a good project as there are currently no typography design exhibitions in London and no permanent places which focus on typography other than the Type museum which, from what I can gather from their, website has more of a museum approach than a gallery approach (which would be where my exhibition would be based). The reason for adopting a gallery approach is because it is likely to appeal more than a museum approach would, to the designers (due to the other content that would be in the exhibition) who are the main target audience.

I will produce a timeline for a wall display that informs the viewer and graphically demonstrates an understanding of the development through typography from the 1880s. This will be on show at a typography exhibition. I will show my research and development through a series of sketchbooks. The promotional material will obviously have to reflect the exhibition, which will be aimed at students/ designers who have an interest in typography and would therefore be in the gallery and could find out more about the basic historical development. However, the main purpose of the exhibition will be educational rather than a more commercial approach.

 

I will achieve this by carrying out research into the evolution of typography paying particular attention to major events/technology’s/designers; starting from the pantographic punch cutter (1884). I will try getting some information from the ‘Type Museum’, London, although it is currently closed for public access. From a recent visit to the Tate modern (London), I have since been looking a similar outcome, which is a time line reflecting the major ‘Fine art’ developments, designed by Sara Fanelli.

This will give me the opportunity to expand my typography knowledge, and allow me to approach and present the final designs in an informative manner. This will come together to strengthen my portfolio within a discipline I am very interested in, which will undoubtedly help me get onto future courses and a job within the industry.

Live Brief - Tasty Marketing

After I had handed in my learning agreement I had an opportunity to start a live brief for the rest of the day. I was thinking about attempting this ‘Tasty Marketing’ brief a while ago but never got round to it. Although the deadline is a few days away I think that it would be good practice for me to attempt this small brief (in the industry I will not have the luxury of a long deadline).

 

The brief is quite poorly written, but it’s basically asking for a logo and possible ways of incorporating the new style e.g letterheads etc. It also said that we can do as much or as little as I wanted, due to the tight deadline I would rather present a few variations of logos, which I am happy with, than including letterheads or web designs to a poorer standard.

 

This brief would be another piece I could include in my portfolio, which would demonstrate creating a logo design on a tight deadline, for a client.  

 

Tasty Marketing wants to get across their fun/ friendly and personalized way of dealing with their own clients.

 

So today I started drawing up ideas and possible ways of reflecting their fun/ friendly/personalized style.