Today I had a guest lecture come in and talk to us about her work and, working in the professional environment. Although she is an illustrator and I plan to go into a graphic design I still found her presentation very helpful, These are some of the key points I noted from her slides:
How to set up an illustration business (although the same sort of rule apply for graphic design.)
1. Define your market
2. Research potential clients
3. Address the right person
4. Self promotion
When sending work to art directors make sure the images are larger than A4 make your work original. Include feedback sheet when you sent your work, make it quite quick/ easy to fill out.
- www.illustrationmundo.com
-Once commissioned create a contract between you and the client clearly stating: an agreed fee and copyright
-Pricing: Don’t have a set hourly fee, ask clients how big there budget is first or how often the peace will be used …..make sure you set a agreed deadline to get paid e.g. within 30 days.
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